Market intelligence · Animal health & nutrition

A brain for your market.
The calls stay yours.

Seve Fernández

I've spent years in this sector and I know it inside out. I turn that into a market brain for you: you ask it, it answers — for a meeting, a negotiation, a quick call. I prep the information when you need it, and the model stays there for your next question. You ask, I dig, you decide.

Consultancy at business speed.
Sectors

Where I work.

Animal Health

Livestock · Production animals

Companion Animal Health

Dogs · Cats · Small animals

Nutrition for Livestock

Feed · Forage · Additives

Nutrition for Pets

Functional · Therapeutic · Specialty
The reality

The questions land before the data does.

01

You've got a meeting Thursday and you're missing the figures to run it with authority.

02

The classic consultancy is slow and expensive — its study lands after your meeting's done.

03

You need live answers for the day-to-day: a negotiation, a supplier, a quick call.

01Executive summary · 1–2 pp
02Decision matrix
03Interactive dashboard
04Actionable Excel
05Cycle-2 roadmap
The work

From a question to an answer you'll actually use.

You bring the question. I bring the data, the sizing and the read, with a clear next step. I know the sector, so I go straight to what matters. In short cycles: a fast first answer, and each round sharpens it. The method's already built — that's why it's fast. What gets cut to your size is the answer.

The method · Four phases, in order

The order is the method. It runs one way.

A loop, not a line — each cycle's actionable feeds the next.

It doesn't depend on any platform or any particular AI. The rigor is in the order of the steps, not in whatever software is in fashion. Technology speeds the method up — it doesn't replace it, and it doesn't replace you.

1
Frame

You set the question and the rules: budget, margin vs. volume, horizon. Everything's measured against what you set.

2
Evidence

Every source cited and dated. Confidence per figure (high = two sources under 18 months).

3
Read

Sizing and decision matrix in a conditions semaphore.

4
Actionable + gaps

The next step and the next cycle's roadmap. No gap is hidden.

The signature read

This is what a read looks like: entry strategies, conditions and next steps on one screen

Demo · Illustrative figures
Specialty / health retail
72
Confidence high · 2 sources
Mass distribution
84
Confidence medium · 1 source
Online D2C / subscription
55
Confidence medium · estimate
Premium food service
22
Confidence low · estimate
SOM by channel (0–100) met today conditional on X not this cycle
Cycle actions
Met today

Open through specialty / health retail: pilot in 2–3 regions. Meets the stated criteria today.

Conditional

Mass distribution: validate a built brand + segregated supply before committing.

Not this cycle

Premium food service: would change with channel pricing + measured demand.

I prep the information; the call is yours. No option is ruled out — it's made conditional, and the condition always has a name.

See the open case: A2 milk Read the full case in your browser
What clients say

People who've already worked with me.

He ran a thorough market study and viability plan for a new product line — it gave us a clear picture of our options before we committed.

Elio López García
CEO & Co-founder · Innogando
Verified · LinkedIn · Aug 2024 · Client

Seve carries the knowledge in his boots, not just on his CV. Thirty years walking farms gives him credibility you can't improvise — and he pairs it with new tools without fear and without jargon.

Francisco Javier López Martín
AI Research & Innovation Consultant
Verified · LinkedIn · Jun 2026 · Professor

Highly organised and rigorous, with a strong results-oriented mindset. He makes effective use of new technologies to generate real added value for the business.

Roger Guix
Global Ruminant Marketing Manager · Syva
Verified · LinkedIn · Jun 2026 · Colleague

Bring your question. Walk in ready.

Book 15 min · free demo